「松川に行きたい！」が聞きたい！ わたしたちの松川奮闘記
2023年秋、SAGOJOと長野県 松川町が立ち上げた『南信州クリエイティブコミュニティ』。松川町にある商店街を舞台に、参加者の「やってみたい！」を実現しながら “次世代の松川” を生み出すコミュニティです。11月から2024年3月にかけて、たびたび松川町を訪れ、新たな基地づくりをプランしたり、イベントを開催したり、町の魅力発信に取り組んだりしてきました。
そんな『南信州クリエイティブコミュニティ』に参加したコミュニティメンバーによるレポート記事をお届けします。第1弾は、つなみさんによる記事です。
横断歩道を渡らせてくれるまち、松川町
信号機のない横断歩道での「一時停止率がぶっちぎりNo.1の都道府県」をご存知だろうか。
日本自動車連盟（JAF）の調査によると、長野県は信号機のない横断歩道前での停止率が69％で全国1位だそうだ。
わたしは初めて松川町を訪れたときに “違和感” を感じた。
そう、自動車が「どうぞ、どうぞ」と歩行者に横断歩道を渡らせてくれるのである。当然と言えばそうかも知れない。
しかし、わたしが普段住んでいる大阪では、横断歩道で歩行者優先の原則はほぼ罷り通らず、自動車が来ないタイミングを見計らって道路を渡ることが常となっている。
そのために、横断歩道で自動車が停止してくれることが強烈な “違和感” として刻まれることとなった。
そうしてわたしはスマホを取り出し調べるのである。
「長野県 横断歩道 渡らせてくれる」
『南信州クリエイティブコミュニティ』ってなんだ？
わたしたち『南信州クリエイティブコミュニティ』のメンバーが関わることとなった松川町も、そんな優しさ溢れる町であった。
ここで、松川町を盛り上げようと集まったチームの活動を紹介しよう。今回は松川町で3つのプロジェクトが立ち上がった。
“今までにない肩書き” でまちを自由にPR！
松川でちびっこ向け体験づくり
DIYからはじまる旅人の基地づくり
それぞれ略して「PRチーム」「ちびっこチーム」「基地づくりチーム」と呼称している。
2027年にリニア中央新幹線が開通予定で、飯田まで名古屋から27分、品川からは45分と大幅なアクセス向上が見込まれている。そうした背景から、松川町の「あらい商店街」を中心に新たな盛り上がりを創ることを期待され、集結したのが今回の3チーム。名を『南信州クリエイティブコミュニティ』と言う。
松川町では人口減少や人口流出、あらい商店街では空き店舗や空き家の増加が課題となるなど、全国的にも “よくある話” が問題となっている。しかし、松川町は「これではいけない」と働きかけるたくさんの戦士がいることを、わたしたちは活動を通して知ることとなる。
松川町の魅力を世界に向けて発信するPRチーム
各メンバーが各々の思う肩書きを引っ提げて集まっていた「PRチーム」。
オンラインミーティングや松川町の現地視察を行う中で、「ヨソモノ目線で松川町の魅力を発信する」ことを共有のテーマとした。2023年12月から始めたInstagramは、プロジェクト活動が終了する2024年3月までに100名のフォローを目標としていたが、現在すでに128名のフォロワーを得た。（2024年3月29日現在）
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PRするにあたり、肝要となるのが情報である。
チームメンバーのぐっちーは元々日本一周を開始予定だったが、松川町をスタート地点と定め中期滞在することとなった。地域の方々との交流から得た情報を元に、町内のさまざまなところを訪れて魅力を発信している。
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同じくメンバーのTonyは、元々インフルエンサーであったことから動画作成技術を活かした投稿が光る。中でも基地づくりチームが舞台とする松川ベースの動画が自身のアカウントで58万回再生を記録するなど、国内外に対し取り組みを紹介している。
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地域の繋がりを創出し、子どもたちへ体験を提供するちびっこチーム
「ちびっこチーム」は、まず地元の方々の要望を集めるべく幼稚園・小学校に通う子どもをもつ家庭にアンケートを実施。その結果から、松川町の子育て世代は “体験” を求めていることに着目した。このアンケートにも52名からの回答が集まり、取り組みへの関心の高さを伺わせる。
松川町で活躍している事業者の方々と、メンバー各々のスキルを活かした4つの体験を軸として、2024年2月17日にイベントを開催。92名の方に参加いただいた。
同イベントの開催にあたり、ちびっこチームのメンバーが地域の方との繋がりを強固なものにしていく様子は、目を見張るものがあった。イベントの開催告知を松川町のケーブルテレビで取り上げてもらい、宣伝にも余念がない。
ここで生まれた繋がりと来場者からのフィードバックを以て、3月31日には規模を拡大して2回目のイベントを開催予定だ。子どもたちへの体験の提供はもちろんのこと、親同士を繋ぐコミュニティへの発展も視野に入れているようだ。
「役場の松尾さんをはじめ、町の方が私たちちびっこチームで出た案を『どうしたら実現できるか』と一緒に考えてくださり、思い描いたイベントを実現することができました！」と語るのは、ちびっこ向け体験づくりチームに参加したゆみちさん。
「町民へのアンケートや実際のインタビューでさまざまな意見が聞けたことで、私たちがイベントをやる目的が明確になり、町に貢献するイベントづくりにできたかと思います。松川町の魅力は『人』です。みなさんの温かさや熱意をとても感じることができました。ちびっこチームの目的でもあった “地域の方のコミュニティづくり” を、イベントを通してできたかなと感じています」と感想を寄せてくれた。
松川町の拠点を創造する基地づくりチーム
元地域おこし協力隊で、現在は南信州クリエイティブコミュニティの活動をサポートしてくれている間瀬 あやこさんが立ち上げた「一般社団法人まつかわ・すたいる」の事務所が、基地づくりチームの舞台「松川ベース」である。宿泊施設が充実しているとは言えない松川町で、ノマドワーカーの中長期滞在先となる施設づくりを目指している。
旅の経験が豊富なメンバーが集まる「基地づくりチーム」。今回の活動期間では、旅人が滞在したくなる基地づくりを目指して設計図を完成させる予定だ。これに先駆けて、2月24日には松川ベース内の “開かずの蔵” の封印を解いた。
「長年開いていない蔵の中を見るイベントに、コミュニティメンバーだけでなく、地域の方々も集まってくれました。蔵を前に大勢がドキドキしている姿を見ると、ささやかなイベントも楽しめる松川町の余白や人の温もりを感じて、一層松川のことが好きになりました。中学生の男の子が目をキラキラさせながら蔵の中を探検している姿は今でも忘れられません」と語ってくれたのは、基地づくりチームに参加したゆいかなさん。
「熱量の高いメンバーと地域のみなさんとともに活動した6ヶ月間は、とても刺激的な日々でした。宿泊施設を1から作るというめったに体験できないことに携われて、ワクワクしながら活動していました。チームメンバーのアイデアや視点が面白く、学びになることもたくさんありました。私たちがコンセプトを固めた基地が、今後かたちとなり、活用されていく姿を見るのがとても楽しみです。松川町、行けば行くほど好きになっていきます…！」とコメントを寄せてくれた。
わたしたちが関わる、愛すべき松川町
松川町に関わるようになり、近所のスーパーで「長野県産」と表示されたりんごを見ると「長野のどこ産なんだろう？」と考えるようになった。長野と言ってもさまざまなエリアに分かれており、文化や言葉も少しずつ異なるようだ。りんごの味も土地ごとの生育環境によって長野県内でも味が異なると聞く。
通ぶったことを言っているが、これも松川町での交流を通して知り得たことだ。地域と関わることで地域に対する解像度が高まったことの表れなのだろう。
『松川町は人がいい。』
先日、松川町在住で当コミュニティに関わっていただいている事業者の方々と我々メンバーで、オンラインミートを行った際に皆がこう口にした。
コミュニティでの活動とは別に、松川町で「あらい商店街デザイン思考ワークショップ」が全4回にわたり開催された。あらい商店街を再興するためのアイデアを生み出すための時間だ。最終回には商店主の方々の面前でプレゼンし、松川町内外からの参加者が想いをぶつけた。
こういった「町を盛り上げよう」という動きが活発なのが、この町が素敵だと思う所以だ。とにかく町の人が熱いのだ。盛り上げたい、というマインドセットが強い故に、他所から来たわたしたちのことを訪れるたび温かく迎えてくれる。だから何度も行きたくなる。
あぁ、すっかりわたしは松川町の虜じゃないか。
夜行バスに揺られ、また高速バスを乗り継ぎ松川町へ通った。普通なら辛いのかもしれない。しかし、わたしは内心ニヤニヤとしながら「今回はどんな人に出会い、どんな話ができるだろう」と期待に胸躍らせるのだ。そんな風土が松川町には確かにあった。